2008 Automotive eShopper Experience Study

The Cobalt Group released the 2008 Automotive eShopper Experience Study:

"The 2008 Automotive eShopper Experience Study includes trending from the last four years of research. For the 2008 study, eMystery shops were conducted at dealerships across thirty brands, with 122 unique vehicle configurations.
To simulate actual shopper behavior, leads were manually submitted through forms found on the dealer