2003 Cobalt Case Study: Chris Hanson Hibbing Chrysler

Cobalt did a case study on Chris Hanson in 2003 to because of his strong closing ratio and follow up process.

“In the heart of Minnesota’s Iron Range, 190 miles north of Minneapolis, sits the small town of Hibbing, population 18,000. This remote Minnesota town may be the last place you’d expect to find a big dealership with a booming business and a sophisticated Internet operation, but that’s exactly what you’ll find if you stop in at Hibbing Chrysler Center, where Internet Manager Chris Hanson is getting extraordinarily profitable results using Cobalt’s Lead Manager. What’s extraordinarily profitable mean in hard numbers? “As of the end of March, my average closing ratio on Internet leads
was 34.5% for 2003,” says Chris.”

Here is the full 2003 Cobalt Case Study: Chris Hanson Internet Manager at Hibbing Chrysler