Vehicle Merchandising 2.0
When selling cars online, it’s not just about automation, just feeding your inventory to 3rd party sites. Focus on these areas and you will separate your inventory from your competition. More views, more clicks = more phone calls, emails and cars sold!
Video on AutoTrader works!
AutoTrader performed a study of dealers who had videos on their site that they started June of 2008, and it showed that vehicles on AutoTrader with video receive 15% more emails, 3% more map look ups, 15% more printable vehicle details and 20% more vehicle details views.
Success story from a client of mine this week [...]
Real VIDEO walk arounds of your inventory on AutoTrader
One of the other HUGE benefits of doing real video walk arounds is the capability of sending it to AutoTrader. I’m sure that other inventory management systems do this but the example used below is using VinSolutions Inventory Management System. Once you upload your video walk around using the VinCamera into the system, VinSolutions takes [...]
Are you making the most of VIDEO at your dealership?
Here are several ways to use VIDEO with your INVENTORY:
As visitors browse through your inventory, they will see a VIDEO link on the specific vehicles that you have videos for: Real video walk-arounds are so much more engaging for the consumer than a slide show walk-around and also gives YOU the chance to [...]
Selling Cars on eBay
Several ways to learn more about how to be successful selling cars on eBay:
eDealer Training Program
All Classes are 10am to 2pm
eBay Motors will be starting their eDealer Training Program starting
February 5th in Atlanta and traveling through other cities. The focus
will be starting with the basics of setting up an account, launching a
car to showing dealers [...]
CarMax reveals top searched used vehicles for 2008
Reported by Dealer Pre-Owned:
CarMax, Inc., the nation's largest retailer of used cars, reports the top 10 searched vehicles on carmax.com for 2008. The Honda Accord retains the top spot for the third consecutive year. For the past year, carmax.com averaged more than five million visits per month.
The top 10 searched vehicles on carmax.com for 2008 are: Honda Accord Honda Civic Toyota Camry Ford [...]
Writing on photos to sell your car faster by making them stand out
One great way to get your photo to stand out and get noticed is writing on the photo. Write something that is not standard equipment for that model but you know people want, like a sunroof, leather, Low miles, One Owner, Certified, etc.
Below is a great example of an AutoTrader ad and how it [...]
Using VinSolutions MotoBlast to sell cars on craiglist
If you don't have time to manually list cars on craigslist…..VinSolutions MotoBlast will post your entire used car inventory
without any manual intervention. Feel free to contact me with any questions. Below is a craigslist ad posted by MotoBlast:
Using a dealer.com website to sell cars on craigslist
Here is another
example of creating your own ad and posting it on craigslist. This
example was done by using a vehicle from a dealer.com inventory and clicking "Print" and then…
1) Cancel the print function and copy the carNote:
Because craigslist only excepts 30,000 characters, I needed to delete
some of the pictures and not include the optional list, [...]
Selling cars on craigslist
Here is another example of creating your own ad and posting it on craigslist. This example was done by using a vehicle in VinSolutions VinManager.
1) Copy the VinBrochure of the car you want to list Note: Because craigslist only excepts 30,000 characters, I needed to delete some of the pictures and not include the optional [...]
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