ATTENTION All Dealers, GMs and Managers
It’s Time You KNOW and OWN Your Internet Process
As I travel around the country helping dealers set up and build their Internet Departments, one of the things I have really been focusing on, is involving the Dealer, GM and Managers in the process. I always start out by asking…..
When someone walks into your dealership, what [...]
2008 Automotive eShopper Experience Study
The Cobalt Group released the 2008 Automotive eShopper Experience Study:
“The 2008 Automotive eShopper Experience Study includes trending from the last four years of research. For the 2008 study, eMystery shops were conducted at dealerships across thirty brands, with 122 unique vehicle configurations.
To simulate actual shopper behavior, leads were manually submitted through forms found on the [...]
Are you giving mixed messages?
Many discussions have been started about sending prices or not sending prices to Internet Leads. There are of course many things to consider when doing this and you need to have a strategy when it comes to online pricing and sending prices. I believe in sending prices but before we even go into that, based [...]
When do buyers begin shopping for vehicles?
Numbers of Models Shopped Increases in Month of Purchase
THE ROLE OF INTERACTIVE MEDIA IN THE LOCAL CAR SHOPPING PROCESS
I came across this PowerPoint that has some good data in it.
To download the full PowerPoint, click the link below:
Download THE ROLE OF INTERACTIVE MEDIA IN THE LOCAL CAR SHOPPING PROCESS
Who Are They?
Simple things to do when you receive a lead that will make the difference
When a lead comes in, don
Trade Appraisal Tool
Lets talk about the value of having a trade appraisal tool on your website and how to properly follow up with those leads. We use Black Book Online which works awesome for us. Its easy to use and gathers great data from the prospect. It gives them a "Rough" to "Average" price range which rarely [...]
Are you afraid of the competition?
I had a terrible experience calling vendors today! Vendors that should know better. Although maybe the problem is they hired a bunch of old school car people to sell. The first problem I had is I couldn't get through to anyone! It was truly unbelievable. I called the same numbers back three and four times [...]
Internet Used Car Phone Script
Below you will find a phone script to use with any website where you have your used car inventory like Autotrader.com, Cars.com and . There is a reason for the wording and the flow of the script so you are best to follow it word for word. It will guide and compliment the Internet shopper [...]
Under Construction, Please Pardon The Dust!
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