Undercover Boss
I recently came across the 1st Season of “UNDERCOVER BOSS” on NetFlix, became addicted and then watched the 2nd season on CBS.com. What can I say, I like business type TV shows. If you haven’t ever watched the show, here’s a quick overview….
Each week, UNDERCOVER BOSS follows a different executive as they leave their [...]
10 Things that might be holding your Internet Department Back
1) Internet Lead Management System
For many dealerships, the Internet Lead Management System they use was a nice system back in 2005 but it’s obsolete now because the company hasn’t updated it or has done very little to improve it. Or they have a system where you can’t even mark sold, add frontend and backend profit or even [...]
Is your dealership a Blockbuster or Netflix?
I was reading an article about Blockbuster on Time.com titled “How Blockbuster Failed at Failing“ and I couldn’t help but think about how this related to dealerships.
The article was about Blockbuster filing for bankruptcy after once dominating the video rental and how an upstart, Netflix, toppled a far more powerful and wealthy rival.
As I read, I [...]
How Google Works
Infographic by PPC Blog
2008 JD Power Automotive Roundtable Presentations, PDFs and Video Links
Don't worry, if you missed the 2008 JD Power Automotive Roundtable, you can get all of the Power Points, PDFs and Video links below.
2008 JD Power Marketing ReviewDownload 2008 J.D. Power Automotive Online Marketing Review
Watch Video (Mozilla Firefox)
Watch Video (Internet Explorer)
Third Party Sites in the New Economy Watch Video (Mozilla Firefox)
Watch Video (Internet Explorer)
OEM [...]
Internet car shopping rises
The latest JD Power….."Three of four new-vehicle buyers go online to do research, up from 70 percent of shoppers in 2007." Click on the link below for the full article.
Download InternetCarShoppingRises
How will the coming months effect your business??
Are you making the most of what you already do?
I think its safe to say, that as an industry, we are not going to
sell more cars. If that’s the case, how do we make sure that we get
more than our share? Are there things we can do so we get more than
our share or do [...]
AAISP 5th Digital Dealer Conference – Texas
If you missed the The 5th Digital Dealer Conference & Exposition at the Gaylord Texan Resort & Conference Center in Grapevine, Texas, here are some of the Power Points from the workshops:
Download How To Increase Lead Conversion by Identifying Shopper Clues
Download A consumer focused approach to a dealers website
Download Developing a Digital Dealership
Download VSEO The [...]
Accountable Advertising on the Internet with Avinash Kaushik
If you missed Accountable Advertising on the Internet with Avinash Kaushik, I uploaded the PDF: Making Advertising Accountable Bounce, Long Tail, Experimentation & You.
This was a Webinar put on by Automotive News:
CLICK HERE
Online Communication Trends – Blogs and RSS Feeds
PART 2
Blogs and RSS. New terminologies that have become fashionable office buzz words and catch phrases that roll off our tongues as a naturally as?uh?as…
In any case, both are responsible for whetting our appetites and enslavement to keeping step with the receipt, delivery, and contribution to the latest information.
That's what I'm talking about. Our days [...]
Under Construction, Please Pardon The Dust!
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