2008 Automotive eShopper Experience Study

Written by Chris Hanson on January 19, 2009 - 0 Comments
Categories: Internet Process

The Cobalt Group released the 2008 Automotive eShopper Experience Study:
“The 2008 Automotive eShopper Experience Study includes trending from the last four years of research. For the 2008 study, eMystery shops were conducted at dealerships across thirty brands, with 122 unique vehicle configurations.
To simulate actual shopper behavior, leads were manually submitted through forms found on the [...]

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Guest Consultant for Ai-Dealer at NADA

Written by Chris Hanson on January 11, 2009 - 1 Comment
Categories: In the Press

I will be a guest consultant for Ai-Dealer at NADA along with three other TOP industry experts.  If you are going to NADA, please send me a quick email and I’ll email you my cell number so we can meet up at Ai-Dealers Booth #1854 or meet up somewhere at the convention.  I hope to [...]

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CarMax reveals top searched used vehicles for 2008

Written by Chris Hanson on January 2, 2009 - 2 Comments
Categories: Inventory

Reported by Dealer Pre-Owned:
CarMax, Inc.,  the nation's largest retailer of used cars, reports the top 10 searched vehicles on carmax.com for 2008. The Honda Accord retains the top spot for the third consecutive year. For the past year, carmax.com averaged more than five million visits per month.
The top 10 searched vehicles on carmax.com for 2008 are: Honda Accord Honda Civic Toyota Camry Ford [...]

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