2008 Internet Marketing Report: Who’s calling reps?
WHERE DID THAT WEB LEAD COME FROM AND WHERE DID IT GO? SOUND FAMILIAR? WE DIDN’T ALWAYS KNOW HOW A PROSPECT HAD FOUND US NOR DID WE ALWAYS KNOW WHETHER A REP HAD TAKEN THE CALL……..
To read article, Click the link below and go to page 7, number 3
2008 Internet Marketing Report interviewed Chris Hanson [...]
2007 From browsing to buying: Online car shopping takes a new twist
DealersEdge
CAR DEALER INSIDER
From browsing to buying: Online car shopping takes a new twist
With just a few shopping days left until Christmas, many dealership customers will be wrapping up their gift buying online to avoid the mall crowds. They’ll be stuffing online shopping carts with sweaters, slippers, toys, and maybe some automotive accessories too. And if [...]
Writing on photos to sell your car faster by making them stand out
One great way to get your photo to stand out and get noticed is writing on the photo. Write something that is not standard equipment for that model but you know people want, like a sunroof, leather, Low miles, One Owner, Certified, etc.
Below is a great example of an AutoTrader ad and how it [...]
Proven Ways to be Unique and Innovative in Today’s Market
by Chris Hanson AutoSuccess Magazine, December 2004
I’d like to share a few tips and ideas I’ve learned that have helped me advance my career. These are
things I do everyday and most importantly, they work. I have one goal I’m trying to achieve with every customer: what is the best vehicle for them that will fit [...]
2006 AutoSuccess Best Practices Summit IV
Chris Hanson was invited to speak at the AutoSuccess Summitt IV on May 18th and 19th, 2006. At the Venetian Resort and Hotel, Las Vegas, NV
AutoSuccess Best Practices Summit IV Chris Hanson
The Key to Success: Follow Up Your Sold Customers
by Chris Hanson AutoSuccess Magazine, March 2005
Many times as sales people we focus too much on the sale today that we forget about the sale we
made yesterday. The problem with that is our sold customers are our true lifeline. They are what make us or break us. This is the most overlooked part of most [...]
2004 Car Dealer Insider interviews Mark Tewart and Chris Hanson
Car Dealer Insider Interviews Mark Tewart and Chris Hanson for Sales pros share secrets to success
Is your dealership software integrated?
Last night Matt and I were talking about all the difference programs that dealers have to use just to sell a car. He wrote an article on the subject and asked me for some input. Here is what we came up with:
Is your dealership software integrated?
The problem with most software in the automotive industry is [...]
Why Create a Follow-Up System
by Chris Hanson AutoSuccess Magazine, September 2005
Most people, when asked why they purchased their car, said they did so because they liked the sales person. Not the dealership, the sales person. So why is it that 82 percent of customers couldn’t even remember their sales person’s name a year after the sale? What happens from [...]
The Key to Success, Part 2 Follow Up Your Unsold Customers
by Chris Hanson AutoSuccess Magazine, June 2005
There is way too much competition out there and we just can’t afford to do a mediocre job. There are not as many deals being lost to price as most think. In fact, one of the biggest reasons is that 90 percent of people who do not buy are [...]
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