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December 2007 Dealer Marketing Magazine: Dealer Marketing Magazine
What Are Your Plans for 2008?
DO NOT LET 2008 START WITHOUT SETTING YOUR GOALS!!
If you haven’t done so already, its time put down what you’re doing right now and start to map out your plan for 2008.
“The best time to plant a tree is 20 years ago. The second best time is now.”
Do not let January 2008 [...]
Tracking 800#’s
Do you track EVERY single source of advertising?? AutoTrader, Cars.com, New Cars on your website, Used Cars on your website, newspaper, etc. Everything. I personally don't do a single thing without using an 800# so I can track how its working.
We use Click For a Call for all of our 800#'s. Click for a call [...]
Trade Appraisal Tool
Lets talk about the value of having a trade appraisal tool on your website and how to properly follow up with those leads. We use Black Book Online which works awesome for us. Its easy to use and gathers great data from the prospect. It gives them a "Rough" to "Average" price range which rarely [...]
Online Communication Trends – Blogs and RSS Feeds
PART 2
Blogs and RSS. New terminologies that have become fashionable office buzz words and catch phrases that roll off our tongues as a naturally as?uh?as…
In any case, both are responsible for whetting our appetites and enslavement to keeping step with the receipt, delivery, and contribution to the latest information.
That's what I'm talking about. Our days [...]
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